2 ways to tell if you’re a LinkedIn spammer

I never thought of myself as a spammer.

But I’ve definitely been guilty in the past of at least one of the new types of spam that are pervading LinkedIn.

Do you share links to your blog posts via multiple LinkedIn groups at once? (this is the one I was guilty of)

You’re spamming. This is a big bug-bear of a number of LinkedIn users and was highlighted in a recent blog post by Lead Creation in Australia.

Of course you want to drive traffic to your blog.

And, let’s face it, this is an easy way to do so.

But if you’re one of those people whose sole activity within a LinkedIn group is sharing links to your own stuff with no attempt to talk with others, people are going to notice and they’re going to stop clicking on your stuff.

Without possibly even realising it, you’re helping to devalue a group. Granted it’s the owner and managers’ role to police it but, sadly, not many do – which is why the overwhelming majority of LinkedIn groups are about as much use as a chocolate teapot.

In the minority of well-managed groups (that offer value to their members) you may find the group owner or one of the managers is going to start deleting your posts or putting them under the promotions tab.

Ditto if you post a link without an intro.

If you’re going to share something at least let people know why and attempt to start a discussion…that’s how you’ll start to build relationships and credibility.

Another growing trend that some people seem to think’s a good idea?

Using LinkedIn email to distribute their newsletter to all their contacts.

Imagine if everyone did that. Your LinkedIn inbox would become full of junk.

If someone hasn’t opted into your newsletter, don’t send it to them.

If you’ve written something that you think they’ll value, then take the time to send them a personalised email letting them know what you’re sending and why and asking for their feedback. 

Make it about other people rather than about you. Make it easy for them to decide whether or not to open your link. Offer real value and they’ll then probably willingly sign up to your newsletter. LinkedIn’s a place to build relationships with others and to demonstrate your expertise. Don’t undermine your efforts by not thinking through how your actions may be perceived by others.

What types of behaviour annoy you on social media and conversely, what works really well?

Thinking about setting up a LinkedIn group or want to make yours more successful? Check out my new eBook “Complete Guide to LinkedIn Groups. Network with the right people. Generate new leads. Get new business”. It’s available at half price (NZD 9.99) until end July.



Spam image courtesy Vlado @freedigitalphotos.net


Specialising in professional services and law firm marketing. I help firms to retain and grow existing clients and attract more of their ideal clients. My core services include social media for lead generation, voice of the client programmes and tender strategy and development. Outside of work I love to run. I’m a bit like Forest Gump in that I’m not that quick but can keep going for ages. I also enjoy coming up with new inventions. Unfortunately, most of them have already been invented! | * Professional services marketing consultant | * Legal marketing consultant | * Law firm marketing consultant
  • Andrew Healey

    Excellent post, Kirsten. I too have been guilty of a couple of those things – with only good intentions, of course. The thing that bugs me a lot is when people post stuff and don’t reply when they get comments – even if their post asks a question. To me, this shows that they don’t ‘get’ social media. They are using it like traditional mediums where there is no interaction and the dialogue goes just one one.

    • http://marketingforprofessionals.co.nz/ Kirsten Hodgson

      I think the majority of us have been guilty at some point Andrew – it’s okay to make mistakes so long as we learn from them! You make a really good point about people posting and then not staying involved in the thread and replying to comments – it does look like they don’t care. Do you find you end up ignoring their stuff down the track? It would be interesting to understand the long-term implications of doing something like that.

      Thanks again for your comment. Appreciate it.