by Kirsten Hodgson
Tom Skotidas recently ran a LinkedIn poll to uncover people's views on posting Tweets to LinkedIn. Seems a few people don't like it.
Personally, I don't mind seeing tweets in my LinkedIn network updates as I often find some great information and content this way BUT there is a really compelling reason why you shouldn't do this and it's a little change LinkedIn made a few weeks ago: the ability for others to share your tweets within LinkedIn has been removed.
If you see a tweet in your network updates stream you can still retweet it (if you have a Twitter account), you can still reply to the person sending it (via Twitter) and you can still favourite it. But that's all you can do.
A couple of weeks ago a contact of mine launched a great iPhone app that I thought those in my network would want to hear about. I tried to share it by commenting on the post but, because my contact had sent it via Twitter, I couldn't. I did retweet it instead but it means those in my LinkedIn network didn't see it. The key point here is that by tweeting direct to LinkedIn you are putting up a 'sharing' barrier. Yes, there are ways around it but you need to consider the hassle factor.
If you want people to share your content, you need to make it easy for them and that means posting direct into each platform. Luckily it's very easy to quickly adapt your message for LinkedIn with Hootsuite and other similar tools.
I started this post by saying that it seems that others don't like people to post tweets into LinkedIn. Why is that?
Tom made a really good point that hashtags don't lend themselves to LinkedIn, saying:
"Both networks have their own ways of expression. On Twitter you can use the @ and # symbols. On LinkedIn, however, there are no such symbols, so when tweets bleed into LinkedIn news feeds, they actually look like foreign communications. At best, they are neutral to the tweeter's personal brand; at worst, they are damaging to the tweeter's personal brand. I recommend a wholly-focused communication approach to each social network."
Others believe they look noisy or spammy. I do gree that when people automatically feed their Tweets through to LinkedIn it's not always the best look. These are often personal in nature and just irrelevant.
Whatever your view, I strongly recommend that, if you want to make it easy for people to share your content, you post direct to LinkedIn rather than using #in from Twitter or opting for your Tweets to automatically flow to LinkedIn.
What do you think?