2012 legal marketing predictions

by Kirsten Hodgson

2012 is just around the corner. 

How is the legal landscape likely to change? Here are my predictions: 

1. Legal Process Outsourcing becomes more widespread. The challenge for 2012 will be how firms differentiate their offerings from one-another. 

2. More use of legal project managers who are engaged on a project by project basis to manage the various law firms. 


Specialising in professional services and law firm marketing. I help firms to retain and grow existing clients and attract more of their ideal clients. My core services include social media for lead generation, voice of the client programmes and tender strategy and development. Outside of work I love to run. I’m a bit like Forest Gump in that I’m not that quick but can keep going for ages. I also enjoy coming up with new inventions. Unfortunately, most of them have already been invented! | * Professional services marketing consultant | * Legal marketing consultant | * Law firm marketing consultant
  • Mike Loshe

    When it comes to legal internet marketing the most important factor is definitely activity. I don’t know how many lawyer blogs I see that have roughly one blog post a month. To put it simply, that won’t cut it. If you are trying to develop an online presence you are going to have to constantly have fresh up-to-date content to keep readers interested and engaged.