What happened was this. Nancy Myrland tweeted about Tweetdeck removing the endless scrolling in lists. I replied saying Hootsuite still allowed that and she responded that she wished they allowed people to display more lists. Within an hour someone from Hootsuite tweeted us this:
“Hi there! We’d appreciate your feedback in our feedback forum” with the link attached.
That one tweet showed they’re listening and looking at how they can improve. A visit to the forum highlighted they’re responding to people’s suggestions and keeping them informed as to progress they are making re. developments around these.
How many professional services firms could say the same?
If you’re not already listening for mentions of your name and your firm name, then you should get started.
Some simple and free tools you can use that will enable you to monitor most sites are Google Alerts, Social Mention and Hootsuite (you can set up streams to monitor mentions of your name or your firm name or anything else you wish to monitor).
If people do mention you, you can make a call about whether and, if so, how to respond.
You could create a great impression by doing so.
Or you could stick your head in the sand and people will think you don’t care.
You only get one chance to make people feel positive towards you.
Are you going to take it?
What other advice would you give to professionals about monitoring what’s being said online?
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