Monthly Archives: July 2013

2 ways to tell if you’re a LinkedIn spammer

I never thought of myself as a spammer.

But I’ve definitely been guilty in the past of at least one of the new types of spam that are pervading LinkedIn.

Do you share links to your blog posts via multiple LinkedIn groups at once? (this is the one I was guilty of)

You’re spamming. This is a big bug-bear of a number of LinkedIn users and was highlighted in a recent blog post by Lead Creation in Australia.

Of course you want to drive traffic to your blog.

And, let’s face it, this is an easy way to do so.

But if you’re one of those people whose sole activity within a LinkedIn group is sharing links to your own stuff with no attempt to talk with others, people are going to notice and they’re going to stop clicking on your stuff.

Without possibly even realising it, you’re helping to devalue a group. Granted it’s the owner and managers’ role to police it but, sadly, not many do – which is why the overwhelming majority of LinkedIn groups are about as much use as a chocolate teapot.

In the minority of well-managed groups (that offer value to their members) you may find the group owner or one of the managers is going to start deleting your posts or putting them under the promotions tab.

Ditto if you post a link without an intro.

If you’re going to share something at least let people know why and attempt to start a discussion…that’s how you’ll start to build relationships and credibility.

Another growing trend that some people seem to think’s a good idea?

Using LinkedIn email to distribute their newsletter to all their contacts.

Imagine if everyone did that. Your LinkedIn inbox would become full of junk.

If someone hasn’t opted into your newsletter, don’t send it to them.

If you’ve written something that you think they’ll value, then take the time to send them a personalised email letting them know what you’re sending and why and asking for their feedback. 

Make it about other people rather than about you. Make it easy for them to decide whether or not to open your link. Offer real value and they’ll then probably willingly sign up to your newsletter. LinkedIn’s a place to build relationships with others and to demonstrate your expertise. Don’t undermine your efforts by not thinking through how your actions may be perceived by others.

What types of behaviour annoy you on social media and conversely, what works really well?

Thinking about setting up a LinkedIn group or want to make yours more successful? Check out my new eBook “Complete Guide to LinkedIn Groups. Network with the right people. Generate new leads. Get new business”. It’s available at half price (NZD 9.99) until end July.

 

 

Spam image courtesy Vlado @freedigitalphotos.net

 

LinkedIn timesaver tip – a quick way to search for group discussions

Did you know that you can search groups for particular discussions using keywords?

You can’t, as far as I’m aware, search multiple groups simultaneously but you can search within a group -making it much easier to find the discussions you’re interested in.

To do so:

  • Click search within the group toolbar
  • Type your keyword into the search box that appears on the left hand side of the screen
  • Hit ‘search’

This will pull up a list of the discussions within that group containing your keyword.

What other time-saving social media tips would you share?

If you want to understand how to use LinkedIn for business development and marketing purposes or want someone to help you along the way, please get in touch. I’d love to hear from you.

Image courtesy Marcus @freedigitalphotos.net

Professional services firms: How to make the most of LinkedIn’s sponsored updates

Last week LinkedIn announced its sponsored updates feature. This enables firms to pay for updates to appear in a particular audience’s LinkedIn news feed.

This is great news for firms wanting to extend their reach.

But it’s potentially a nightmare for those on the receiving end if all firms do is advertise their services.

If you want to make the most of this feature and gain the attention of your prospects, follow these 5 steps:

  1. Determine the needs of the segment you’re targeting.
  2. Plan posts that either resolve one of their issues or help them achieve something. Focus on helping them.
  3. Schedule your posts over a specific time-frame (don’t think this will work for you if you pay for a one-off post. You want to be regularly drip-feeding content).
  4. Include links to blogs, articles etc. where RELEVANT. Again, don’t focus simply on driving more people to your content for the sake of it. Focus on being helpful. Include a call to action at the end such as sign up for a Whitepaper or an invitation to connect. This enables you to stay in regular contact with the person.
  5. Track how this works for you over time.

At the moment, this feature has not been widely released so you will need to request it if you would like to use it.

The LinkedIn sponsored updates feature is not a silver bullet. Like anything it’s going to take time and commitment to build credibility and trust. Done well, this could be an extremely powerful tool. Done badly, it will do more harm than good.

What other tips would you share? 

If you’d like to know more about how you can make LinkedIn work for you and your firm, please get in touch by emailing me at info@kscopemarketing.co.nz

Image courtesy Stuart Miles @freedigitalphotos.net

LinkedIn for professionals: How to create your company page in multiple languages

If you’re a law firm, accounting practice or other professional services firm working in multiple jurisdictions or are targeting overseas clients, can you create your company profile in multiple languages?

The answer is yes, in part. You can’t totally replicate your profile in several languages but there is quite a bit you CAN do.

Here’s a short ‘how to’ video (2 mins):

Hope you found this helpful.

I’d love to hear other things you’d like to know more about on LinkedIn so I can address them in future videos.