Last week a lawyer asked me why he should share content on LinkedIn if that same content was already being sent to his connections via email.
It’s a good question.
And there are three good answers.
1. Don’t assume people read your emails
Even though you send people your email newsletters and updates it doesn’t mean they read them. When people are busy they often ignore newsletters and other news alerts. Often they intend to read them but don’t get around to it, they place them in a folder to look at if needed or they simply hit delete. Note: If you are using Mailchimp, iContact or a similar campaign service to send your emails you will be able to track who has opened your emails and other key stats. Continue reading