Monthly Archives: October 2013

7 Internal Marketing Tips for Professionals

If you’re looking to build your professional practice, one of your best referral sources is likely to be others you work with. However, in order for them to recommend you to their clients and networks, they need to know who you help, what you help them with, and some examples of issues you can resolve or assist clients with.

6 ways to market to your colleagues

It’s less about cross-selling and more about working together to uncover unmet client needs. Continue reading

13 examples of good LinkedIn etiquette

Why do people behave differently on social networks than at in-person networking events?

What is good LinkedIn etiquette?

Is it that all rational thought goes out the window when facing a computer or device screen (I admit, it does sometimes seem that way) or is it that they’ve never been taught? Continue reading

Should you hide your LinkedIn connections – the pros and cons?

The answer is: it depends.

Should you hide your LinkedIn connections?

I’ll come onto why in a moment, but I wrote a post a year or so ago strongly recommending that people leave them visible. However, there is one really good argument for why you wouldn’t.

Both perspectives are set out below so that you can make the choice that’s right for you. Continue reading

11 ways to showcase your professional expertise using social media

A recent post on the Harvard Business Review blog talked about three forgotten drivers of professional services firm performance. It argued that:

“when there is uncertainty about the quality of a product or service, firms do not have to rely on differentiation in order to obtain a competitive advantage. Whether you’re a law firm or a hairdresser, people will find it difficult – at least beforehand – to assess how good you really are. But customers, nonetheless, have to pick one.”

10 ways to showcase your professional talent using social media

Continue reading

How to do social media (well) at corporate level

I am a big believer that social media is predominantly about people connecting with other people. Even the world’s largest brands are using their people to form stronger relationships with their customers and prospects.

Social media at a corporate level

It’s no longer sufficient to hide behind a brand. And I don’t believe that’s ever really been the case in the professional services world. Continue reading