Monthly Archives: November 2013

Building your brand: The power of one click

As a professional you probably regularly consume content.

You may read the paper.

The trade press.

Blogs.

Newsletters.

You may watch things on YouTube.

Listen to the radio or to Podcasts.

And this is all great for your own interests and learning.

BUT you could be missing out on a trick.

Continue reading

How to set up the new LinkedIn Showcase Pages in your Company Pages (video)

LinkedIn’s just announced its new Showcase Pages, which are a great addition to your Company Pages. 

As LinkedIn says:

“LinkedIn members will be able to follow the specific brands and products they care most about that have Showcase Pages.”

This is great news for professional services firms. You can set up showcase pages for up to 10 of your services. People can choose to follow these pages in addition to, or instead of your company page, allowing them to self-select the info that’s relevant to them.

They’re another great way to share helpful content with other LinkedIn users and to build a community – essentially they’re all about sharing great content. But, unless you’re a big brand, it’ll likely take time to build your followers.

And you’ll need to think carefully about your capacity to manage these pages. They will need to be regularly updated (ideally at least weekly) so there is fresh content and you look on top of the issues. The good news is that you can use a mix of your own and third party content to position you so it shouldn’t be too onerous to find things to post.

This ‘how to’ video below shows you how to set up a showcase page (and how to delete one should you need to).

Tips for promoting your Showcase pages

There are so many ways to promote your Showcase Pages. Here’s a list of ideas to get you started:

  • Get relevant people within the firm to include links to these on their profiles (ideally at the bottom of the summary section).
  • Include links from relevant pages on your website to these showcase pages.
  • Include a link in your email signoff.
  • Mention this in your news-alerts, in client meetings, at the end of seminars or presentations.
  • Invite relevant contacts to follow a showcase page for news on ‘X’.
  • Pay for some of the really valuable posts to appear as sponsored updates in a certain demographic’s LinkedIn feed – a number may then follow a particular Showcase page in return.

How to set up the new LinkedIn Showcase Pages in your Company Pages

I’d love to know what you think of Showcase Pages. Let me know in the comments and please share Pages you’ve set up. And please share this post if you find it valuable. Thanks.

Social media: firing up key client & practice group planning

Social networks will never replace face-to-face communication.

But they can lead to more opportunities for in person meetings.

They can play a role at all stages of business development from planning through to client relationship management. I’ll look at this in a series of posts over the coming weeks but today want to focus on the planning stage.

How to use social media for your business development

How can you use social networks at the planning stage?

When compiling your key client, industry sector and/or practice group plans social networks can help you identify key players in specific organisations. This is particularly helpful in a number of situations: Continue reading

What would happen if YOU were locked out of LinkedIn?

If you use LinkedIn to build your profile, keep up with your existing connections and/or find and begin to build relationships with more of your ideal prospects then PLEASE implement the two steps below to make sure you’re as protected as you can be should you lose access to LinkedIn for any reason.

What would happen if YOU were locked out of LinkedIn?

Last week, I went to log into LinkedIn and saw…

Nothing.

There was a blank screen.

I typed in the URL of another website and it popped up just fine.

So, I tried again.

Nada. Continue reading

18 ways to position yourself as a specialist in your field

Why do professionals need to position themselves?

Clients have a choice – they get to decide who they engage on particular projects, matters, cases or deals and who they spend their money with. According to research conducted by BTI Consulting in 2011 into the top ways clients select lawyers, personal recommendations are key followed by online searches (I assume this would be similar for selecting other professional advisers).

How to Position yourself as a Specialist in your Field

What they found is that the two are not mutually exclusive and that, if someone recommends a professional to a prospective client, the prospective client is then likely to do an online search on that person prior to contacting him/her (although there will undoubtedly be lots of instances of people finding professional advisers online). Continue reading