4 ways to use LinkedIn you may not know about

LinkedIn has some great functionality but some of the things you can do aren’t that obvious. We’ve summarised four things, that you may not know about, that we think will really help professionals and their firms to extract greater value from LinkedIn.

1. Advanced search function – the advanced search screen enables you to search for people via a range of criteria including:

  • Keywords
  • First name
  • Surname
  • Location
  • Country
  • Postcode – there is then the option to specify the distance from the postcode you would like to search. The ability to search by postcode only works in some countries (although sadly not in New Zealand).
  • Title
  • Company
  • School (read Uni)
  • Industry
  • Groups you belong to
  • Relationship to you – i.e. all LinkedIn users or 1st and 2nd connections
  • Language

There are further search options for those who have a paid LinkedIn account. To access the Advanced Search screen, you need to ensure the search box is set to ‘People’ (alternatively, if you’re looking for work, you can access an advanced search screen for that purpose ifyou select ‘Jobs’ in the search box). Then click on the word ‘Advanced’.

2. Saving searches – it’s possible to save up to 3 advanced searches. You can then select whether (and, if so, how often) to receive email updates. To do so, run the search and then click ‘save’ (in the grey tool bar next to the number of results your search has returned).

3. LinkedIn Today – it’s hard to miss the LinkedIn Today headlines that now appear on your homepage. If you’re like me, the interesting ones always seem to appear when you have no time to read them. The good thing is you can save those that interest you to read later. To do so, you need to click ‘See more headlines’. This will take you to the LinkedIn Today page, where you can select the save button next to an article. When you’re ready to read it click on the ‘saved’ button on the right hand side of the black toolbar on the LinkedIn Today homepage.

4. Signal, or search updates, has been around for a while now. It’s a great way to follow what’s been shared/said on LinkedIn on topics of interest to you. Again, you have the ability to save searches so that you don’t need to repeat them going forwards. To access Signal, either click the ‘search updates’ button (located just below the LinkedIn Today section on your homepage) or select it in the News option on your toolbar. Once you’ve run your search select ‘save this search’ (located at the top of the results).

What other LinkedIn functionality have you discovered that professionals may not be aware of? 

Specialising in professional services and law firm marketing. I help firms to retain and grow existing clients and attract more of their ideal clients. My core services include social media for lead generation, voice of the client programmes and tender strategy and development. Outside of work I love to run. I’m a bit like Forest Gump in that I’m not that quick but can keep going for ages. I also enjoy coming up with new inventions. Unfortunately, most of them have already been invented! | * Professional services marketing consultant | * Legal marketing consultant | * Law firm marketing consultant
  • http://marketingactuary.com Promod Sharma | @mActuary

    Thanks for these tips, Kirsten. I didn’t know about the Save option for LinkedIn Today. When I want to read something later, I’ll open the link in a new tab. My browser is set to reopen the previous tabs upon restarting. That’s how I got to your article today :)