6 ways to use Infographics in Professional Services Marketing

If you're anything like me then you're a sucker for a good Infographic. There's nothing like being able to absorb information visually, in a way that's easy (and quick) to understand. 

Gareth Case, a marketing professional in the UK, shared his CV with a LinkedIn group, which he's produced as an Infographic and it got me thinking, how can law firms, accounting firms, and engineering firms use Infographics in their businesses? 

I can see Infographics being useful to share the following information:  

  1. Business plans (including industry, client and practice group plans) – wouldn't it be great to be able to put your plans up on the wall for all to see (and understand)? Imagine how much more traction you would get and how many more people in your firm would think about you if an opportunity arose when they were talking to their clients. Infographics would be a great way to share this information across the firm in an appealing way. 
  2. How to guides or updates about the impact of legislative or other changes – again, a departure from the norm and an easy way for your audience to understand the key messages. 
  3. Vision and values - rather than just having a list of values and your vision written on a piece of paper somewhere, put these into an Infographic. This would be great to display prominently, give to new staff and would support other methods you're using (such as names of your meeting rooms, words on your walls etc). 
  4. Credential statements – I would love to put together a credential statement as an Infometric as it would force brevity and ensure the key messages come through clearly. 
  5. Professional bios - much as Gareth Case has done. These would be great on a website and, providing the info can be easily tailored, would be good to include in CVs to go into tenders and proposals. 
  6. Policies and procedures – imagine starting a new job and not having to wade through a mass of policy/procedures info. If you want people to understand and follow these, they need to be simple anyway, so why not make your policies/procedures visually appealing too? 
  7. Graduate/other recruitment info – Infographics could tie in nicely with other components of a campaign and could be used to communicate key messages. 

The possibilities are endless. I look forward to the day when I walk into a professional services firm's reception area and see some relevant Infographics on the wall. 

How else do you think firms could use Infographics? 

Have you seen any good examples of Infographics being used by law firms, accounting firms and engineering firms?