by Kirsten Hodgson
Have you ever intended to do something and then just got too busy?
Do your marketing and business development initiatives fall off the radar in favour of client work?
Perhaps you need a squeeky wheel. Someone who holds you accountable.
Someone who follows you up on a pre-determined basis to check you’ve done what you said you were going to.
Ideally someone you don’t like to let down.
It may be a business coach, a colleague, a friend, your partner…so long as it’s someone who challenges you and who doesn’t let you make excuse after excuse (there are absolutely times when you can’t get things done but these should be the exception rather than the rule).
It’s only by consistently doing a little and often that you see any traction.
Otherwise you tend to experience the ‘feast or famine’ nature of many professional practices.
One thing that’s worked for one of my clients is to commit to three actions per week and to carry them out. As a result, he consistently meets or exceeds his fee target and has found he is getting referrals from an increasing number of sources.
If not, then maybe it’s time you got your own ‘squeaky wheel’
What’s your view?
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