A simple way to ensure BD and marketing initiatives don’t fall off your radar when you’re busy

by Kirsten Hodgson

Photo: Wheel Hub by Brenda Anderson via Flickr

Have you ever intended to do something and then just got too busy?

Do your marketing and business development initiatives fall off the radar in favour of client work?

Perhaps you need a squeeky wheel. Someone who holds you accountable.

Someone who follows you up on a pre-determined basis to check you’ve done what you said you were going to.

Ideally someone you don’t like to let down.

It may be a business coach, a colleague, a friend, your partner…so long as it’s someone who challenges you and who doesn’t let you make excuse after excuse (there are absolutely times when you can’t get things done but these should be the exception rather than the rule).

It’s only by consistently doing a little and often that you see any traction.

Otherwise you tend to experience the ‘feast or famine’ nature of many professional practices.

One thing that’s worked for one of my clients is to commit to three actions per week and to carry them out. As a result, he consistently meets or exceeds his fee target and has found he is getting referrals from an increasing number of sources.

Are you?

If not, then maybe it’s time you got your own ‘squeaky wheel’

What’s your view?

Specialising in professional services and law firm marketing. I help firms to retain and grow existing clients and attract more of their ideal clients. My core services include social media for lead generation, voice of the client programmes and tender strategy and development. Outside of work I love to run. I’m a bit like Forest Gump in that I’m not that quick but can keep going for ages. I also enjoy coming up with new inventions. Unfortunately, most of them have already been invented! | * Professional services marketing consultant | * Legal marketing consultant | * Law firm marketing consultant