Despite publishing to LinkedIn once a month for the past 15 months, it’s only since LinkedIn recently rolled out its new stats feature that I realised how highly published posts rank in Google search results.
Two of my posts were getting lots of views 6 months to a year after they were published and I didn’t know why. When I looked at the new stats feature I saw 100% of the traffic to them was from Google. When I mentioned this to a friend she whipped out her iPhone, went onto Google, typed in “How to view someone’s LinkedIn profile without them knowing”, turned to me and said “yeah, it’s coming up right at the top of the search results”.
I then did the same thing for a couple of other posts, much more niche focused, that were still getting a few views each week, well after being published, and it was the same story.
I’d posted some of these on my blog but this didn’t appear to negatively impact the ranking of the LinkedIn posts – I’d be really interested in your findings on this point. Have your posts been negatively affected as a result of doing this?
What does this mean for you?
If SEO is important to you and your firm and you want to be found for specific topics:
- Put together useful content that answers your clients’ and prospective clients’ questions.
- Use long-tail keywords in your title. For example, if people regularly ask you how to set up a shareholders agreement, then make that the title.
- Publish this content to LinkedIn and encourage your colleagues to share it – you can also share it within any relevant LinkedIn groups (provided the group owner permits this) as a status update (or a series of updates over a longer time period), via your company page, Twitter, Google+, Facebook etc.
- Monitor visitor traffic over a 6 month period.
- Let me know what happens!
Make sure you publish posts with a long shelf life as it seems to take around 2 months to see traction via Google as highlighted below (n.b. this is not typical for my posts – most of them get far fewer views and are much more up and down in terms of traffic from Google).
How to find the stats feature:
- Go into one of your published posts – either by clicking through from your profile, or hovering over the Profile tab on the LinkedIn toolbar, selecting ‘Your Updates’ from the dropdown list and then clicking on the ‘Published’ tab.
- Click on the ‘View stats’ button that appears at the top of your post next to the Edit button.
- To view stats for other posts, simply scroll through your posts within the ‘View stats’ page and the relevant stats will appear.
If you want more tips on publishing to LinkedIn, check out my other posts:
- The benefits of publishing to LinkedIn – beyond the numbers
- How to increase readership of posts you publish to LinkedIn
Have you found publishing to LinkedIn has helped you or your firm to be more easily found in Google?
What tips would you give to those considering using this feature?