Do your tweets ever feed through to LinkedIn? Why you may be creating a barrier to sharing

by Kirsten Hodgson

Tom Skotidas recently ran a LinkedIn poll to uncover people's views on posting Tweets to LinkedIn. Seems a few people don't like it.

Personally, I don't mind seeing tweets in my LinkedIn network updates as I often find some great information and content this way BUT there is a really compelling reason why you shouldn't do this and it's a little change LinkedIn made a few weeks ago: the ability for others to share your tweets within LinkedIn has been removed.

If you see a tweet in your network updates stream you can still retweet it (if you have a Twitter account), you can still reply to the person sending it (via Twitter) and you can still favourite it. But that's all you can do.

A couple of weeks ago a contact of mine launched a great iPhone app that I thought those in my network would want to hear about. I tried to share it by commenting on the post but, because my contact had sent it via Twitter, I couldn't. I did retweet it instead but it means those in my LinkedIn network didn't see it. The key point here is that by tweeting direct to LinkedIn you are putting up a 'sharing' barrier. Yes, there are ways around it but you need to consider the hassle factor.

If you want people to share your content, you need to make it easy for them and that means posting direct into each platform. Luckily it's very easy to quickly adapt your message for LinkedIn with Hootsuite and other similar tools.

I started this post by saying that it seems that others don't like people to post tweets into LinkedIn. Why is that?

Tom made a really good point that hashtags don't lend themselves to LinkedIn, saying:

"Both networks have their own ways of expression. On Twitter you can use the @ and # symbols. On LinkedIn, however, there are no such symbols, so when tweets bleed into LinkedIn news feeds, they actually look like foreign communications. At best, they are neutral to the tweeter's personal brand; at worst, they are damaging to the tweeter's personal brand. I recommend a wholly-focused communication approach to each social network."

Others believe they look noisy or spammy. I do gree that when people automatically feed their Tweets through to LinkedIn it's not always the best look. These are often personal in nature and just irrelevant.

Whatever your view, I strongly recommend that, if you want to make it easy for people to share your content, you post direct to LinkedIn rather than using #in from Twitter or opting for your Tweets to automatically flow to LinkedIn.

What do you think? 

Specialising in professional services and law firm marketing. I help firms to retain and grow existing clients and attract more of their ideal clients. My core services include social media for lead generation, voice of the client programmes and tender strategy and development. Outside of work I love to run. I’m a bit like Forest Gump in that I’m not that quick but can keep going for ages. I also enjoy coming up with new inventions. Unfortunately, most of them have already been invented! | * Professional services marketing consultant | * Legal marketing consultant | * Law firm marketing consultant
  • Promod Sharma | @mActuary

    Thanks for this timely post, Kirsten. I’m extremely annoyed with connections you haven’t noticed the change are are still posting to LinkedIn from Twitter. At times, I would like to add a Comment to a tweet (which is much better in LinkedIn than Twitter). Now I can’t.

    If I share a link in a tweet with my LinkedIn connections, the source person no longer gets credit. That might be enough reason to stop originating items in Twitter.

    I much preferred the old way LinkedIn handled Twitter. Now. it’s much better to post from the richer LinkedIn environment and have that same update go to Twitter.

  • Kirsten Hodgson

    I didn’t realise the source person no longer gets credit – thanks for sharing that.

    I agree with you, the old way LinkedIn handled Twitter was better. They seem to keep making changes that make it harder to integrate the two. We’ll see what other changes the New Year brings…it’s hard to keep up!

  • Selling for Solicitors

    I use TweetDeck and have one of my Twitter accounts linked to LinkedIn. Given what you guys say above, it sounds like unlinking the LinkedIn/Twitter accounts and now manually posting direct into LinkedIn from TweetDeck will be more productive. Is that correct?

    • Kirsten Hodgson

      Hi Andy, yes that’s definitely what I would do.