Inundated with LinkedIn emails? You needn’t be

by Kirsten Hodgson

Photo courtesy David Castillo Dominici

One of the things I regularly hear from professionals when talking to them about social media is that they're fed up with all the LinkedIn emails they receive.

Often they've set up a rule so that these go into another folder and they don't have to read them.

There is an easier way.

You can set your preferences within LinkedIn, ensuring you either receive no emails or you only receive those emails you want to and on a frequency that works for you.

Here's how to do it.

  1. When you're logged into the LinkedIn platform hover over your name (which appears near the top right hand corner of your screen).
  2. Select 'Settings' from the drop-down box (n.b. LinkedIn may ask you to input your password before it will take you to the settings screen).
  3. Select the 'Email Preferences' tab – which appears below your account information on the left hand side of your screen. It's the second of four tabs.
  4. Click on each of the four options in turn and amend them accordingly:
  • 'Select the types of messages you're willing to receive' – uncheck any boxes next to the types of information you DO NOT want to recieve.
  • 'Set the frequency of emails' – go through each of the options and select 'individual email', 'weekly digest email' or 'no email' according to your preferences.
  • 'Select who can send you invitations' – select which of the three options you prefer.
  • 'Set the frequency of group digest emails' – go through each of your groups and select 'individual email', 'weekly digest email' or 'no email'. It's great that you can change this for different groups.

When deciding which emails you do and don't want to receive, think about why you're on LinkedIn. If it's for business development then you'll want people to be able to connect with you or to send you a personal email via the LinkedIn system. You'll also want to know about relevant discussions in your key groups. You may prefer to check those groups on a regular basis. It's up to you.

Hopefully this helps some of you overcome LinkedIn email overload.

What other tips would you share?  

Specialising in professional services and law firm marketing. I help firms to retain and grow existing clients and attract more of their ideal clients. My core services include social media for lead generation, voice of the client programmes and tender strategy and development. Outside of work I love to run. I’m a bit like Forest Gump in that I’m not that quick but can keep going for ages. I also enjoy coming up with new inventions. Unfortunately, most of them have already been invented! | * Professional services marketing consultant | * Legal marketing consultant | * Law firm marketing consultant
  • Justine Parsons

    Thanks for a great article.

    Like the poor man in the image above the number of spamming or direct marketing messages on the increase through LinkedIn emails had me frustrated. I can now reduce this ‘LinkedIn Overload’.

    Other tips? As you have mentioned previously, when inviting someone to join your network it is always best practice to change the standard LinkedIn invite. Take a minute to look at their profile or website and personalise your message. The extra time makes a big difference in your initial impression.

    • Kirsten Hodgson

      I agree Justine, tailoring your message to people is so important as is looking at people’s profiles before inviting them to connect (particularly if they’re someone you don’t know). Thanks for reiterating that.