LinkedIn: a cost-effective way to upgrade

by Kirsten Hodgson

I’ve resisted the urge to upgrade to a paid LinkedIn account for years, believing you can do a lot with the free account.

And it’s true, you can.

There are ways around the search number limits and seeing profiles of those outside your network (just Google X-ray into LinkedIn and you’ll be amazed what you discover!)

Having talked to several people with paid LinkedIn accounts, I came to the conclusion that, unless I wanted to start a group (and therefore quickly find those outside my network/existing groups who may be interested in joining), I’d be better sticking to the free account.

Over NZ$300 per year seemed  a lot to pay simply for finding out which keyword searches my name was appearing in.

A really cheap LinkedIn plan

But last week that changed. My Virtual Assistant, Justine, sent me an email she’d received from Donna Serdula, which talked about a really cheap LinkedIn plan. We’re talking NZ$131.40 per year (or US$7.95 per month if paid annually).

But you may not have ever come across it (I hadn’t!) – and that’s because LinkedIn hides it…

…in the hope that people sign up for their more expensive upgrades.

It’s called ‘Personal Plus’ and Donna wrote out the steps to find it in her email:

1. Open LinkedIn

2. Click the hyper-linked text under Who’s Viewed My Profile on the right sidebar

3. Scroll down and click the Upgrade Link

At this point you may or may not see the link for the Personal Plus plan.  If you do not see it, click the gray button that reads Other Premium Accounts.  VOILA!  There you have it! Click and purchase!” 

You don’t get Inmails with this plan (but you can buy those separately on any account including the free account – just go into your settings to do so).

You do get 5 folders in profile organiser as well as priority customer service.

I don’t subscribe to the school of thought that says you look more of a serious networker if you’re on a paid plan but I definitely think that for those looking to build their practices, it’s important to see if you’re appearing in searches for your keywords.

Knowing this info means you can tweak your profile accordingly, which then leads to more of the right people viewing your profile, and more opportunities to generate leads.

If you check into LinkedIn regularly enough, you’ll know who’s viewed your profile with the free account, but having more of this info to hand is handy.

So, if you’ve been wondering whether you should upgrade, here’s a pretty cheap way to do so.

What do you see as the key benefits of a LinkedIn premium account? 

Which one would you choose and why? 


Specialising in professional services and law firm marketing. I help firms to retain and grow existing clients and attract more of their ideal clients. My core services include social media for lead generation, voice of the client programmes and tender strategy and development. Outside of work I love to run. I’m a bit like Forest Gump in that I’m not that quick but can keep going for ages. I also enjoy coming up with new inventions. Unfortunately, most of them have already been invented! | * Professional services marketing consultant | * Legal marketing consultant | * Law firm marketing consultant
  • Jimit

    Hey Kirsten,

    Thanks for the post. I did not know about the Personal Plus option. This will ease my financial burden if at all I plan to upgrade.


    • Kirsten Hodgson

      It’s pretty well hidden isn’t it? Glad you found it helpful Jimit. It’s definitely a good option if you want more info about who’s viewed your profile and faster customer service!