New LinkedIn feature to monitor engagement on your status updates

Over the past few weeks LinkedIn’s been quietly rolling out a new way to monitor engagement on any status updates you share. It finally appeared on my account this weekend.

It’s called ‘Who’s viewed your updates’ and you’ll find it on the right hand side of your LinkedIn home page underneath the ‘Who’s viewed your profile’ section…if you can’t yet see it then expect it very soon!

How can you monitor engagement on your status updates?

You’re now able to see the number of times each of your updates has been viewed as well as the number of likes and comments. The great thing is you can click through to these if you missed them via your notifications.

LinkedIn new feature who's viewed your updates

When you hover over the circles LinkedIn allows you to ‘see news your connections might enjoy’ and ‘see trending news to share’. Clicking on these links takes you through to Pulse (the renamed LinkedIn Today) and those LinkedIn influencers you follow. It’s a shame it doesn’t actually show you trending news from those in your network as that would be far more interesting.

However, you can opt to follow a number of publishers (click on the ‘All Publishers’ link on the Pulse toolbar) and, if you set up Pulse on your mobile, can follow any blogs or publications you like. Unfortunately, these don’t seem to currently sync to the full version of LinkedIn.

On the whole it’s a great little addition that helps you:

  • Determine which of your posts get the most engagement.
  • See the reach of each post. As well as seeing the overall number of people who’ve seen your post, LinkedIn tells you the numbers according to their relationship to you, i.e. how many first degree connections saw it, how many second degree connections and how many third degree connections. To see these figures hover over the appropriate circle (the smallest one with the blue line around represents your first degree connections, the next one your second degree connections and the biggest your third degree connections).
Monitor engagement on LinkedIn
  • Identify the times of the day/week to post to get maximum exposure. If you keep a note of when you post things, LinkedIn tells you how many people in your network have seen the post (I assume by seen they mean ‘impressions’ so it doesn’t mean the people have read your post).

What do you think of this feature?

How else do you think it will help you?

 

Specialising in professional services and law firm marketing. I help firms to retain and grow existing clients and attract more of their ideal clients. My core services include social media for lead generation, voice of the client programmes and tender strategy and development. Outside of work I love to run. I’m a bit like Forest Gump in that I’m not that quick but can keep going for ages. I also enjoy coming up with new inventions. Unfortunately, most of them have already been invented! | * Professional services marketing consultant | * Legal marketing consultant | * Law firm marketing consultant