Subliminal stimuli are any sensory stimuli below an individual’s threshold for conscious perception (Wikipedia)
They’re designed to influence by circumventing the conscious awareness and were used in advertising (until subliminal advertising was banned in the UK and Australia in 1958).
Benefiting from the subliminal messaging effect
While we don’t use subliminal messaging on social networks, one of the key benefits of sharing content relevant to your niche has a similar effect.
Over time, almost sub-consciously, people start to associate you with the content you share (e.g. if you regularly share telecommunications related pieces, people will link you with telecoms).
Essentially, you’ll become synonymous with the content you share.
Benefiting from the familiarity principle
And, because you’re posting content consistently, you’ll also benefit from the familiarity principle.
People in your groups, communities, your connections, followers and friends will feel like they know you (even if you’ve never met) and over time, will start to trust you.
It’s a bit like when you’re travelling, are feeling thirsty and walk into a shop to be faced with an array of drinks (none of which you’ve ever heard of) and a can of Coke. Provided you like Coke, you’re much more likely to choose it over the other drinks because it’s familiar to you.
By frequently sharing content that is valuable to those in your network and staying top of mind you’ll increase the likelihood that, when one of them has a need in your area, they will call you.
If you’re not regularly sharing relevant content via social networks then you’re missing a trick and making it easy for your competitors to steal a march on you.
Can you really afford to do so?
How have you benefited from the subliminal messaging effect or the familiarity principle?
Image Credit: rileyquinnauthor.blogspot.com
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