How can you use LinkedIn to get more mileage from events that you run?
If you’re putting in the effort to set up an event, you want to make sure you get it right…
It’s got to be relevant to the intended audience
You want the right speakers
And, you want to get the right people along to it.
How can LinkedIn help when planning an event?
- You can use LinkedIn to identify and reach out to potential speakers. They could be fellow members of a LinkedIn group, high profile specialists in their field or people with great moderation skills.
LinkedIn allows you to reach beyond your direct network and get the RIGHT speakers for your audience.
- You can use LinkedIn to informally poll people about what they’d like to get from the event or see covered. While LinkedIn’s removed its Poll feature, you can start a discussion in a relevant group along the lines of:
“If you were to attend an event on X, what’s the one thing you’d want to find out/get from it and why?”
- You can also email up to 50 of your contacts at once – just remember to uncheck the ‘allow recipients to see each other’s names and email addresses’ box.
An added advantage of doing these things is that you’re alerting those you want to attend your event early on in the piece.
- You may wish to set up an early-bird list so that you can communicate with those who sign up prior to the event.
How can LinkedIn help when promoting your event?
When promoting the event, you can:
- Ask your team members to put up the events on their profile. There’s no longer an event section but you could get them to either add a link to the event page of your website at the bottom of their summary section (good because it’s visual) or add the ‘courses’ section and list it there (probably not the intended use for that section but it would work and you could then move it up your profile for a few weeks to promote the event).
- Post into relevant groups’ promotions sections - or, if they allow you to post to the main feed, you may wish to do so – provided the event is relevant to members. If the updates are relevant then definitely post them to groups.
- Set up a banner (as a roving spotlight) on your company page so people can link through to the sign up page from there and put it out as an update from your company page – segmenting your audience where appropriate. You may also want to promote the event using the sponsored updates feature.
How can you use LinkedIn post event?
Post event you could:
- Put together a blog post covering the main points and/or share your slides (e.g. using Slideshare) with your connections and in relevant groups.
- Share short soundbites or snippets of info that work as stand alone pieces.
- Ask questions of your connections and group members that relate to the event or pose questions that were asked by your audience.
- Put the event up as a webinar that people can sign up for.
There’s probably a tonne more you can do, so I’d love to hear your ideas and what’s worked for you.
Please leave a comment below.
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