LinkedIn’s just announced changes to its premium accounts and there’s a key reason for professionals to upgrade.
It’s this: doing so will help you to get found before your competitors.
If you’re using (or intending to use) LinkedIn to attract more of your ideal prospects then read on!
More and more people are using LinkedIn’s search functionality to find people with specific skills. Up until now all search results have looked the same. But that’s no longer true.
Now, profiles of LinkedIn premium members will look bigger and contain more info than those with the free account.
To further help premium members, LinkedIn now makes personalised suggestions to help them to optimise their profiles: i.e. to increase the number of search results in which their profile appears.
A little-known feature that’s been around for ages but that LinkedIn is now plugging is the ability for premium members to set their profile to Open. This means that every LinkedIn member can see your full profile and reach out to you for free. If you have a premium account and want your profile to be open go to ‘Privacy and Settings’ by clicking on your photo in the top right hand corner of the screen and selecting ‘Privacy and Settings’ from the drop down list that will appear. Select ‘Change’ in the Open Profile section towards the top of the page and tick the ‘Turn on open profile’ box.
Lastly, things will look different once people look at your profile. Premium members will benefit from a larger photo and expanded profile header and early access to LinkedIn’s new custom profile background, which will roll out to all members over the coming months.
Work with clients in the building sector? Have some good shots of you speaking at a conference? Or want to highlight something else in your profile? You can use the custom profile background to do so.
When designing your profile background your image should be 1400 x 495 pixels, less than 4MB in size and in JPG, PNG or GIF format. Remember not to place text or images where your profile cutout will go, it also pays to note that LinkedIn places a colour gradient over the bottom half of this background so you may want to keep your graphics in the upper half.
If you’re not a premium member you can still request early access to the custom profile background.
What’s the cheapest premium account that will give you access to these premium features?
The cheapest premium account was called the Personal Plus account but it looks like this has been renamed Premium Spotlight. It costs US$7.99 per month if billed annually. Here’s a handy chart LinkedIn has put together comparing the various premium plans.
What do you think of the new LinkedIn features? Have you seen some profiles with the new backgrounds that really stand out? Share the links in the comments below.