by Kirsten Hodgson
Image courtesy of noheadlights via Flickr
Have you ever been a situation where you thought you were talking to one person…
…and then it turned out you were talking to someone entirely different?
Perhaps it was one of those phone calls where, half way through, it dawns on you that you got the wrong ‘Mel’
Or it’s not until someone says to you ‘you don’t know who I am, do you?’ that the penny drops.
You feel pretty awkward don’t you?
Why outsourcing conversations isn’t right
Then why is it that some professionals think it’s okay to outsource their conversations via social media?
I’d hate to think I was having a conversation with one person when the whole time I was talking to their social media person.
You can do that at a brand or firm level but it really doesn’t work at an individual level.
- Because it’s inauthentic
- Because it doesn’t sound like you
- Because you’re not building rapport with the other person
If and when you meet them you will have no idea what discussions “you’ve” had with them.
How do you think that will make you look?
And, if your social media person is posting things in your name and your existing clients are seeing this, do you think they won’t notice if the other person uses language that you typically wouldn’t?
What can you outsource?
Don’t get me wrong, it is okay to outsource some of your social media activity.
Like listening and monitoring or setting up your profile. In fact it can be really helpful to do so.
But engaging with others is the one thing that should NEVER be outsourced. After all, you might get your PA to set up a new business meeting but you wouldn’t get them to go to the meeting on your behalf.
You need to build relationships with others one by one to create the face-to-face opportunities.
Some ‘so called social media experts’ will try to sell you the whole package and, while it would be wonderful to sit back and do nothing while letting someone else take care of everything for you, what will that really achieve?
Generating work via social networks doesn’t just get handed to you on a silver platter.
You have to put in the effort to reap the rewards.
And therein lies the issue.
What’s your view?
Have you outsourced any of your social media activity? If so, what’s worked well and, conversely, what’s not worked so well?
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